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I experienced this during a private demonstration at CES (Consumer Electronics Show) this year. Sony gave a very nice pitch that since most movies are filmed in 4k or higher, getting content to a 4k media server is going to be coming "very soon". Sony demonstrated two forms of content. The first format was a James Bond trailer for their upcoming movie, directly from a 4k server. It was flawless, and in fact if you pay too close attention to the details, you really can see too much with the picture. Regardless, the action on the movie trailer was almost straight out from the theater.
The second format presented was a clip from a Tony Bennett concert on Blu Ray up-scaled to 4k. I did not see much of a difference between the up-scaled version and watching it on a regular 1080p projector. I currently have a Sony VPLHW30ES projecting on a 170" diagonal screen.
My major disappointment? CONTENT. It's very nice that we're embarking on the Ultra HD / 4K avenue of television, but it would be hard for the average consumer to justify spending this price unless you are creating your own content. Apple did not release the iPod without content to go along with it -so unless you are shooting, editing, or doing private screenings of your own 4k content, I say wait it out until the prices drop below $5k.
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