After researching Bravia TVs, I decided to go ahead with this one since it is one of the newer releases for 2011. I'm glad I waited, as this TV is clearer and more vivid than those of some older models or rival brands. Picture quality is clear with no fog or motion blur. PS3 games and Netflix look absolutely amazing. The only thing this TV needs now is a sound system to broaden the audio experience. If you're having sound issues, try messing around with the 'steady sound' and 'clear voice' options to even things out and make them less muddy.
In stores you may see this TV's picture slightly less bright than others, but that is because of the built in light sensor that's located on the front of the frame. The picture automatically adjusts to best fit it's surroundings, and that's what's truly great. No fussing with brightness settings all the time.
Overall, worth every penny. Stick with Sony and you won't be disappointed.
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