Panasonic LUMIX DMC-LX7W 10.1 MP Digital Camera with 7.5x

Panasonic LUMIX DMC-LX7W 10.1 MP Digital Camera with 7.5x Intelligent zoom and 3.0-inch LCD - White
Customer Ratings: 4.5 stars
List Price: $399.99
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Wow, this was a tough upgrade decision. Sony's RX100 is superb competition, and I was certain *IT* would be the camera that pulled me out of the Panasonic camp (I also own an old Panasonic DMC-FX50 "bridge camera" in addition to an LX5, which replaced my LX3 -plus my wife kept a Pana FX35 in her purse before she switched to Sony's slim TX9.

Despite keeping these few cameras around (really just the 3: the FX50, the TX9 and now the LX7), I'm just your Joe Average photographer, shooting mainly the kids, family/friend gatherings, special events, and some home construction-type projects, and other hobby interests.

And what I've ever really wanted out of the LX series is a compact, low light-capable camera with a respectable set of manual controls. Exactly what the SONY RX100 is with its huge sensor, and of the two, it is unquestionably the better performer for indoor shooting situations of fast moving kids, compared to the LX3 and LX5.

If that were my only criteria, I'd have never ordered the LX7, and might be typing up my thoughts on the RX100 instead. But maybe my four years of familiarity with the LX3/5 got the better of me. Maybe I'm just a sheep with a Panasonic logo branded on my flank. But there were a couple of sore points with the Sony that just plain made me unsatisfied. Rather than trash the RX100 (not my intention), here's my list:

There's no escaping the benefit of the wide 24mm lens on the LX series. Not to mention the handy aspect ratio mode switching right on the bezel. And I use the 1:1 aspect ratio more than I care to admit.

The Panasonic's hot shoe is a hot commodity when I need it. I have a Metz 36-AF4O (since replaced by the Metz 36 AF-5, I believe) which is about as big as the camera itself, but provides more than adequate light with bounce capabilities.

Two of my gripes with the LX3 and LX5 were the difficulty of adjusting manual settings via push-button & thumb dial inputs. The LX7's aperture ring and dedicated manual focus lever have addressed this, with varying degrees of satisfaction.

I get to keep my LX5 spare battery, which isn't such a huge deal, but just know that its shelf life is spectacular. Although my predicted number of shots between charges has decreased, per the manual. Nothing drastic; still great battery life.

Most importantly, the Panasonic LX7 has a certain ease and quickness about it -probably due in part to my use of its predecessors -and combined with the newly added manual controls, it feels to me the design is finally at a point where I can set up various shooting solutions with a minimum of fuss and button pressing, nearly (but not quite) like my SLR days many years ago. The "user experience" of the Sony, by comparison, felt a little too menu driven and sticky.

Where did Panasonic fall short with this new model?

For one, the image quality really hasn't changed. My thoughts are that the LX3 was excellent, but the LX5 tended to focus a little soft -although nothing that stood out horribly amiss; maybe within the normal manufacturing variations? I don't want to speculate on sensor sizes or type playing a role, but I can attest Sony's RX100 shoots a "cleaner" or "crisper" portrait-style photo -although that difference disappears once the image is downsized for printing/sharing.

There's still no remote. Or cable release. Or Bulb mode. Can't tell you how much I enjoy those features on other cameras. For the LX5, I have a cable release adapter that slides into the hot shoe and extends an arm over the shutter release for a cable release to activate, but the hot shoe has been realigned on the LX7 so it no longer works.

I continue to have trouble reading the silver-on-silver symbols etched onto the 4-way keys.

If you're one to complain about the lens cap (I'm not, but I know a lot of LX users HATE the thing)... well, it's still here, and it's smaller than before, making it a little more difficult to clip on/clip off.

I once committed to never buying a camera without a tiltable display, but that's just not an option. All things considered, the LX7 display is not as bright at the RX100, but is very visible in all but direct daylight, and viewable from off angles without the colors inverting.

What did Panasonic get right with the LX7 update?

The redesigned lens is noteworthy. It's a definite improvement over the LX5 for indoor shooting, and that extends through the entire zoom range (still only 90mm, which was an improvement over the LX3). I find that I take the vast majority of my photos on the wide end of this lens, but in low light settings, I've been forced to if I'm trying to avoid using the flash. With the lens redesign, I've got a little more flexibility in my zoom before resorting to higher ISOs.

IC? Firmware? Who knows! The camera is snappier than its predecessor, in all aspects: start up, menu navigation, auto focus delay, and shot to shot. It gets shots off near instantaneously. And the kicker is a burst mode!

I can't say I was disappointed by the 720p video of the LX5, but full HD video is a treat -especially with memory prices as cheap as they are compared to two years ago.

Finally, a dedicated white balance button on the 4-way controller! (Panasonic eliminated the "Focus" key featured on the LX5, and also added burst mode selection to the shutter self timer key.)

I'm very excited about the inclusion of a time lapse feature. This was overdue.

The clickable, dedicated aperture ring, especially, and the manual focus lever, sort of (light applause -needs something more "ring like")

The mode wheel is substantially firmer, preventing inadvertent turns while in the pocket.

Some random thoughts on the Sony RX100: It feels a little "rough" at startup (i.e. not-so-smooth lens extension, kind of rough feel & sound), and starts up about a second slower than the Panasonic, but not having to remove a lens cap negates that. Zoom time from full wide to full tele is about one second snappier on the Sony. I felt that the Sony's auto white balance "got it right" more often than the LX, but the custom white balance is at minimum one level deep into the menu (if set to the Fn key). Shutdown immediately after snapping a pic is an agonizingly slow 5-6 seconds for full lens retraction; 3-4 seconds if the camera is already at idle. And not so much a dig at Sony as a kudos to Panasonic, but with the 28mm constraint on the wide end, switching from 4:3 to 16:9 simply crops the top and bottom of the frame, whereas on all the LX cameras with their unique sensor usage, I actually gain extra pixels on the sensor to help compose the shot I want.

Panasonic's history of product support HAS to be a consideration. They released mid-cycle firmware updates for both the LX3 and the LX5, and with the unexpected LX3 update in particular, added new features -not just bug fixes. (Wish I could say the same about the FX50, but that's a story for another day...)

I wouldn't be so bold as to recommend the LX7 over the RX100, but only want to give a little insight via some of the features I hold in high regard. They both definitely have their strong suits. If you're at all familiar with the previous LX cameras, you have a solid basis for understanding the LX7 improvements, as well as its shortcomings. That certainly didn't stop me from happily purchasing the RX100 before giving the LX7 a chance to hit the streets, but by doing so I immediately proved to myself that there is still no "perfect camera," and with the compromises that I had to accept, my preferences fell mainly back to the LX line.

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