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The most important fact you need to know about this TV is that it is a matte screen. None of the manufacturers seem to publish this important detail for some reason. You have to see for yourself or read reviews to figure it out. If you have any windows in the room with your TV, this will likely be the most important feature of your TV. Unfortunately, Sharp is one of the only manufacturers still using matte screens on their large tvs. I believe that is because there is a slight penalty to pay with contrast, but if you have windows around, the glare wouldn't allow you to see any contrast difference between matte and glossy screen. I will admit Samsung glossy screens now have a very good filter on most of their models that would rate a distant second to this sharp for reducing glare. I hope manufacturers will go back to matte as most TVs will be placed in a room with light, not a black theatre room.
I gave four stars because I had the exact same impression as another reviewer regarding artifacts. The "soap opera effect" is terrible, especially if you use the ?480 hz refresh. If you bump it down to the lowest refresh, the effect is minimized. I was also aghast at how terrible a golf ball looks flying across the screen. This too was diminished after adjusting refresh but there are still artifacts.
Setting up color, contrast,etc...
I've had some problems here. I used the Disney WOW blu-ray to adjust these settings. Worked like a champ on my old LG (I would have purchased another one, but they are glossy now). However, when I set up this set and go back to HD TV (uverse) everything is way too yellow. I'm not sure if it's a problem with my setup or the television. Maybe we can see good settings published from the other reviewer or cnet soon. For now I'm using the "auto" function and it seems to work reasonably well without too much backlight and other typical off the shelf settings problems designed to wow in a showroom.
Screen uniformity
This sharp outperforms my old LG (47lw5600) in this department. I don't see bright or dim areas across the screen like the LG. Seems to be a higher quality panel. I also had lots of bleed from light and dark areas on the LG which are minimal on the Sharp. That sort of effect used to drive me crazy watching certain movies like star trek or harry potter franchise on the LG.
Oh, there is no Amazon loaded onto the apps for this TV. I have to use my panasonic bluray player to access amazon prime on demand movies. Might be a deal breaker for some. Hopefully, they will add that service in the future.
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