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Professional image quality testing has been done, and the verdict is in. This camera beats the Olympus OM-D EM-5... just barely. Image quality off both camera sensors is fantastic and nearly identical, but the GH3 edges out the EM-5 by just a little bit of dynamic range. The EM-5 is a little cheaper, though. Right now, the GH3 is fairly expensive, but what you pay for is the best camera in this format money can buy, and I'm not just talking about image quality.
Other reviews cover a lot of things about image quality and technical specifications, far more in depth than I'll go here. What I want to talk about is handling, video, and the general advantages of the Micro Four Thirds format.
Chances are, if you are considering the GH3 at all, you fall under one of three categories. You are either a serious enthusiast, a professional photographer, or you want to make movies. This is probably not going to be your very first system camera, and it's definitely not a point-and-shoot camera for amateurs. That's not to say the GH3 is overly complicated or unapproachable if you're new to photography, but I should think a cheaper camera would fit your needs fine.
The GH3 is a very special camera, with lots to love for those who love cameras. If you're a serious enthusiast, you should consider the EM-5 as well as the GH3. There are pros and cons for both cameras. I'll let you go read up on the EM-5 on your own, but for the GH3, it has a lot in its favor. Top of the list is handling. The GH3 is the largest camera in the format, this is true, but what you gain in bulk and weight, you also gain in ergonomics. There are lots and lots of physical buttons, five of them customizable, and nearly all of them usable one-handed without any awkwardness. The software is fantastic, too, giving you additional programable buttons on the touch screen, as well as Panasonic's fully configurable Quick Menu. There are tons and tons of options to set to get your camera working just the way you want it to. Everything is very well laid out and fairly intuitive. The dials and control wheels feel solid and work great. Even the largest of lenses balance very well on the GH3, thanks to its weight and best-in-format grip. Don't let its size fool you though, it's only a little heavier than the EM-5. Along with that size comes a very large battery. Technical specs I think are conservative on the lifespan of a charge, too. This is the best camera battery I've ever encountered, letting me shoot far longer than I am used to. All-in-all, the GH3 fits wonderfully in the hand, is very easy to shoot with, and gives you a huge amount of control. If you're an enthusiast photographer or serious prosumer, the GH3 will not disappoint. As an enthusiast, though, you've got plenty of options in the format and you should look carefully at many other models that may be cheaper but still quite satisfying.
If you are a professional, I think you'll appreciate much of the same things enthusiasts do, like what I mentioned above. But there's more in this camera that seems intended just for you. The Wi-Fi "Lumix Link" will let you upload images directly from the camera as you shoot, letting your customers see immediately what you're doing. You can also use it to trigger the shutter remotely or change settings. If wireless isn't your thing, there's an HDMI port and AV port. I have to believe the fully articulated touch screen will let you make difficult shots easy, such as doing macro on a product at a weird angle. The DSLR-type body will be very familiar to you, as well, though this is a mirrorless camera which means it's a much lighter camera than you're probably used to (more on this later). If you work with video at all for hybrid products, the live electronic viewfinder during movie recording will be a welcome change from optical viewfinders. As I mentioned before, the battery is quite large, but if you need more juice and don't want to switch batteries, there's a (sold-seperately) battery grip that will improve handling with portrait shots and give you even more endurance on a shoot. You will probably get some use out of the flash synchro socket and/or hot shoe. The buffer seems to be quite huge, and with a fast card shooting RAW in burst mode, it's very difficult to slow the camera down. There aren't more than a handful of weatherproof lenses for Micro Four Thirds so far, but if you have any the GH3 is weatherproof and will give you a seal to protect your system while you're shooting in wet environments. The camera is built with high quality, solid materials. All-in-all, the GH3 is perhaps the first Micro Four Thirds camera aimed squarely at the professional market, whether or not you've been tempted by the format before. It gives you enormous control, but gets out of your way when you're working. If you are a professional photographer, you are sure to appreciate the design considerations Panasonic made to make this a camera you can get serious work done with.
If you are a videographer, why are you even reading this review? There is simply no better camera for the movie-maker in this price range, and the video quality you'll get off of this camera will surpass hybrid or video-only cameras that cost considerably more. That said, video was one of my primary reasons for getting this camera, so I'll give you the most important details. Of all the codecs you're most likely to use, the six big ones are 1080p 24fps 50Mbps, 1080p 30fps 50Mbps, 1080p 60fps 50Mbps, 1080p 24fps 72Mbps (ALL-INTRA), 1080p 30fps 72Mbps (ALL-INTRA), or 720p 60fps 72Mbps (ALL-INTRA). You have a full-sized 3.5mm (1/8") microphone port, no need for an adapter like with the GH2, and a 3.5mm (1/8") headphone port for sound out while shooting. Of course, the GH3 has a stereo mic build-in. You can set mic levels right on the camera. There's all kinds of options for time code. As a videographer, you may still want to consider the GH2. Video quality is better on the GH3 in testing, even compared to the hacked GH2, but the GH2 is considerably cheaper and the difference in quality may not be enough. If you're a small budget indie filmmaker, choose carefully. All-in-all, if you can afford one, the GH3 out of the box is truly a fantastic video camera and competes at a much higher level for the price. It really puts other cameras to shame, even dedicated video cameras. If you are a videographer, or even a professional filmmaker, this camera has pretty much everything you want.
Which brings me to an important point. This is a hybrid camera, not merely an excellent still camera. For the price of one professional-quality camera, you're really getting two. If you happen to like taking still pictures AND video, the GH3 offers tremendous value. If you're creating hybrid products as a professional, there's really no other single camera that can do as well as this. If you're a hobbyist with interest in both pictures and video, this can save you a lot of money. The GH2 was good, this is better. Micro Four Thirds has finally arrived at the next level, not for stills-only, but for stills and video. If the EM-5 made Micro Four Thirds a serious format for still photography, the GH3 ups the ante and makes the format a viable platform for a whole new market.
Micro Four Thirds is the only truly mature mirrorless camera system. There are other mirrorless systems, to be sure, but Micro Four Thirds has a huge selection of first-party and third-party lenses, low end and high end, covering a huge range of focal lengths and apertures. The diversity of bodies from Panasonic and Olympus means there's probably a good camera for you no matter who you are. When you buy a system camera, it's reassuring to know that you're making a good investment. Micro Four Thirds is not going away any time soon. There's lots of great lenses available, and many more coming out. There's also adapters for many other lens formats, so there is almost limitless legacy glass available for any need, provided you don't mind manual focus. Mirrorless means thinner and lighter camera bodies, and Micro Four Thirds lenses need only half the focal length to achieve the same field of view as full frame cameras which means smaller and cheaper lenses for the same zoom factor. With two companies competing in the same format, there is a lot of innovation and a lot of options for users.
We'll see what happens over the next year from Panasonic and Olympus. New models are due out from both companies, as is the endless march of progress. For the time being, at least, the GH3 is a fantastic camera, and depending on your needs, it may be the best camera in this format for you until the GH4 comes out. Certainly for the moment, it has the best image quality available, and is a great camera to actually use. If you don't need the best that Micro Four Thirds has to offer, there are a lot of other great cameras to choose from in the format.
Happy shooting!
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